All Posts by Mike Allison

Change Your Mindset and Do Something Great

Change your mindset and do something great!

The choice is yours.

Mindset definition: a person’s way of thinking and their opinions, beliefs and points of view.

"Lifelong learning is and must be based on some basic competences, and these include an entrepreneurial ability or mindset."

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WHY mindset is so important

If you want to succeed at anything in life, your mindset is the key starting point to work on. 

Your beliefs about yourself and what you can accomplish or not accomplish are what are going to drive your actions….

… and your actions (or non-action) are what create results or not.

This very article is a perfect example of this…I’ve been doing a lot of reading, research and thinking about mindset recently…for my own benefit and the benefit of my clients too.

But all of that effort in reading and researching the subject of mindset would be completely useless if ...

1) I didn’t apply it to me and my own life and...

2) if I didn’t share what the latest research on the subject says about the importance of mindset in taking control of one’s life and accomplishing the goals one has.

What purpose, in the end, would researching the subject of mindset be if I didn’t use it to help myself and others?

So, thinking about that lead to the action of sitting down at the computer and banging out this article for the benefit of others and…. at the same time for my own benefit.

Mindset and the Four-Minute Mile

On May 6, 1954, Roger Bannister smashed through the four-minute barrier when he completed a mile run in 3 minutes, 59.4 seconds.

Interestingly, runners had been pursuing that goal since at least 1886.

“For years milers had been striving against the clock, but the elusive four minutes had always beaten them… it had become as much a psychological barrier as a physical one. And like an unconquerable mountain, the closer it was approached, the more daunting it seemed.” (British journalist and runner, John Bryant)

So, when Bannister finally broke through the 4-minute barrier for the mile, not only was their a collective “sigh of relief” within the running community...

... but within 46 days a second runner, John Landy, broke through the barrier, doing so in 3 minutes 58 seconds, and...

... just a year after that, 3 runners broke the barrier in a single race.

And, since then, more than a thousand runners have broken the 4-minute barrier running the mile - something that at one time was considered impossible to do.

The example of the 4-minute mile, and especially what happened after Roger Bannister finally broke through that barrier tells us...

... WHY our mindset is so important if we want to achieve anything great in life, and if we actually want to be in control - as much as is humanly possible - of our circumstances.

Why were so many other runners able to break the 4-minute mile once Bannister accomplished the feat?

Simply put: ​​Mindset (belief)

Once other elite runners saw that what was once considered impossible was possible, their mindsets shifted, and they were able to accomplish the same thing. 

“The others saw that they could do something they had previously thought impossible.” (source: The Power of Impossible Thinking by Yoram Wind and Colin Crook)

Taking Control of Your Circumstances

Life is like baseball. 

The batter (you) never knows what the pitcher (life) is going to throw at him or her, whether a fastball, a sinker, a curve ball or a knuckle ball. 

But the batter still wants to be, as much as humanly possible, in control so he or she can successfully hit the ball. 

A young batter swings at the ball.

Photo by Nathaniel Yeo on Unsplash

We want to be in control of our lives too… but the fact is that we can’t control everything, no matter how well we may have planned our path to success.

There are innumerable things that can suddenly be thrown our way that we were never expecting, e.g illness, loss of a job, death of a close friend or family member, financial setback, etc.

It’s especially under circumstances like these that our mindset is either going to help us cope and continue moving forward or….cause us to give up, shut down, quit!

This is WHY your mindset is so important, not just to you, but to the ones you love, to the people you work with and perhaps lead and/or to your entrepreneurial efforts.

"If you want to live the very best quality of life... regardless of what that looks like to you... you need to be continuously working on your mindset."

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​WHAT Mindset Do You Need to Develop?

There are really only two types of mindset: Fixed or Growth. 

Fixed mindset people believe that they can’t, in any significant way, enhance your intelligence and that your abilities are pretty much set from birth.

Growth mindset people believe the opposite… that your intelligence and your abilities can be improved and talents can be developed through study, hard work and practice.

It’s easy to see how these two mindsets would affect the individuals holding them in the opposite way.

A person with a fixed mindset is far less likely to spend time and energy trying to improve his or her abilities or developing a talent or improving their intelligence...

... because these types of people believe these things to be static…. more or less fixed from birth.

And this becomes a self-fulfilling prophecy - in a sense - as this type of individual’s beliefs are confirmed to him or her...

... not because their beliefs are true, but because their beliefs cause them to refrain from putting in time and effort to improve themselves...

... and less time and effort means less positive results.

On the other hand, a person with a growth mindset is likely willing to spend a lot of time and energy focused on improving him or herself.

This results in an increase in intelligence and abilities.

Those positive results reinforce that person’s belief in him or herself and ( in their growth mindset) and they end up achieving much more than the fixed mindset person.

So, the differences between a fixed and a growth mindset result in significant differences in behaviour and those differences in behaviour will bring vastly different results.

Individuals with a growth mindset may achieve more than others because they worry a lot less about what can’t be done and spend a lot more time pursuing what they believe they can achieve.

Never settle for anything less than a growth mindset.

Photo by Ryan Riggins on Unsplash


Developing a growth mindset is a positive step that can lead to positive outcomes, but it's not a guarantee; your growth mindset needs to be backed by effort applied to worthwhile activities, and even then success is not inevitable. (source)

​Examples of a Growth Mindset

Someone with a growth mindset focuses on finding solutions to problems, instead of finding someone or something to blame.

A growth mindset allows you to appreciate constructive feedback as you give careful thought to it, evaluating it objectively.  

You seek out more information or other opinions, and if the feedback turns out to be accurate you'll look for ways to make improvements in personal performance and attitude. 

A growth mindset helps you to see new tasks as a great opportunity to grow in knowledge, experience and abilities.

You take on the challenge of achieving new tasks with gusto and seek out help and advice to develop the skills needed to get them done.

HOW to Change Your Mindset

Be grateful for everything you currently have and you’re currently experiencing.

Whatever you’re current situation or regardless of what you’re experiencing right at this moment, you have reasons to be grateful…

... if you make a focused effort to find those reasons.

No matter what you're currently facing, there are always going to be millions or billions of people facing situations worse than you can possibly comprehend. Find gratitude!

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One of the most powerful mindset shifting techniques is to either mentally review, daily, 3 to 5 things you're grateful for, or write them down in a journal. 

One study conducted with nearly 300 adults, found that those whom  wrote one gratitude letter a week for three weeks reported much better mental health four weeks and twelve weeks after the writing exercise ended...

... in contrast to those who didn’t write the gratitude letters but received counselling, or those who received the counselling while also writing about their deepest thoughts and feelings related to negative experiences. (source)

What’s more, the researchers, Joel Wong and Joshua Brown, found clues to HOW gratitude might work on our minds and bodies.

First, gratitude frees us from toxic emotions…

In the study mentioned above, the group writing the gratitude letters had better mental health afterwards… but not for the reason most of us would think. 

The benefits weren't due to spending time writing more positive emotion words and phrases. 

Instead, the researchers found that the mental health improvements were due to writing fewer negative emotion words and phrases, not because they were writing more positive emotion words and phrases.

Being focused on and writing about the positive emotions towards someone else and expressing gratefulness for having them in your life, means spending less time, or perhaps no time at all, thinking about negative, toxic emotions, like resentment and envy. 

An attitude of gratitude prevents us from spending time on negative thoughts...

... and that may be the reason it has such a powerful, positive effect on mental and emotional well being.

Second, the researchers found that, even if it’s not shared with others, gratitude still helps.

Holding up a give thanks sign.

Photo by Simon Maage on Unsplash

The researchers didn't require the gratitude letter writers to actually mail their letters to the person they were writing them for…

…and it turns out that 77 percent of them didn’t actually send their gratitude letters out. 

BUT…they still received the positive effects of writing those letters, indicating that the mere exercise of writing produced positive mental health results…

…so the researchers concluded that gratitude works even when it isn’t communicated directly to the person you’re expressing the gratitude for. 

Hence, Wong and Brown encourage writing a gratitude letter, even if you’re not sure that you want to actually send it to the person you’re writing it for because the act of writing it is enough to produce positive changes in mindset.

Third, allow time for the benefits of gratitude writing to kick in.

In their study, Wong and Brown found that the positive changes in mental health in the gratitude writing group weren’t immediate.

The benefits started to appear 4 weeks after the writing was completed and, interestingly, the benefits increased 12 weeks after…

… this was a welcome surprise, since other studies showed the positive effects of gratitude writing declining as more time passed, but in this case the opposite was true.

Why this happened is not something the researchers can say with certainty, but their advice is...

... if you do a gratitude writing activity and don’t feel an immediate change for the better in your mindset, don’t worry...

... be patient, keep at it, give yourself time and you will eventually see the positive results you’re looking for. 

Fourth, gratitude creates positive, long - lasting effects on the brain.

This part is really interesting. 

About 3 months after the psychotherapy session, Wong and Brown took some of the participants and put them through a fMRI scanner to see how their brains were processing information. 

What the scans showed is that the brain activity of the individuals who had written the gratitude letters was distinct from the brain activity of those who didn’t write the gratitude letters.

When those who had written gratitude letters experienced receiving gratitude themselves, the area of their brains responsible for learning and decision making showed greater neural sensitivity.

This indicates that people who are more grateful are also more sensitive to how they express gratitude.

Remember, these scans took place about 3 months after the gratitude letters had been written and the psychotherapy sessions had been completed…

... showing that expressing gratitude may produce long-lasting, positive effects in the brain. 

KEY POINT: Expressing gratitude is a great way to rewire your brain and shift your mindset.

Reframe Failure

As a Licensed NLP Business Practitioner, one of the first things I learned when taking my course to get my license, was this NLP presupposition: 

There is no failure, only feedback. 

Failure implies judgement and finality, whereas if we view a perceived failure as feedback instead, there's no judgement.  

Think about a little child who is just learning to walk... how does that look? 

The child is extremely wobbly, falls down... a lot...

... gets back up... weebbles and wobbles all over the place... falls down again... gets back up again and...

... just keeps going and trying and weebbling and wobbling until he/she finally masters walking. 

While the child is going through all of that... taking the feedback he or she is receiving and using it to improve, we never judge that child. 

You would never think of calling the child stupid, or slow, or incapable of walking just because, at the outset, he or she is unsteady, falls down, gets up and keeps trying. 

Instead, you do the complete opposite. You encourage that child to keep at it, right?

toddlers are constantly getting feedback as they're learning to walk

Photo by Jordan Christian on Unsplash

The fact is, the more feedback that child gets, the more the child learns to walk. 

Likewise, whatever you're doing, you're going to get a lot of feedback.

And when you look at that feedback from the proper perspective, when you reframe what you now are viewing as failure and start viewing it as feedback, you're going to learn, make the necessary adjustments and improve. 

Reframing failure as feedback is a key step in developing the right mindset so you succeed at whatever you decide to do. 

Imagine how much the quality of your life will improve when you approach things from that perspective!

Watch the video below and learn what Angela Duckworth's research revealed about a significant predictor of success.

If you want to have a high quality of life, here are the most important takeaways:

1) Your beliefs (your mindset) matter because beliefs drive actions.

2) You should work hard to develop a growth mindset.

3) Gratitude is a key to changing your mindset.

4) Be patient to allow gratitude to "kick in" so you start to feel its positive effects.

5) There is no failure, there is only feedback.

Start applying these principles daily and watch the quality of your life, relationships and work/business soar.

What are your thoughts? What have you found effective in helping you to change your mindset? I'd love to hear from you so please share your thoughts in the comments section below.​

Focus On The Road Ahead To Achieve Your Goals

Focus On The Road Ahead To Achieve Your Goals

Hey everyone, driving here on my way to take my buddy Eddy home and as I was driving along here, now you can see we're stopped at a red light, otherwise I wouldn't be looking at the camera.

But it made me think about the importance of FOCUS when you're on your way to a destination and you're driving in your car, it's really important to keep your eyes on the road, 'cause if you don't keep your eyes on the road ahead and what's right in front of you it's very easy to get distracted and to either drive off the road, which is dangerous or, if a car in front of you suddenly stops and you're not paying attention you run into him and smash his car and your car up, and it could even possibly be much more serious than that.

So, it made me think about when we're on the road to achieving our goals it's really important to stay FOCUSED on the road ahead and not to allow anything that's around you to cause you to get distracted.

And actually, that's one of the biggest problems that people have and it's why so many people never achieve the goals that they set for themselves.

Because they start out okay on the road, looking straight ahead, they're very enthusiastic for what they're going to accomplish, but within a short time - a day, maybe a couple of days, or a week - they get distracted by something else and before you know it they've completely lost their focus on the road ahead and what it is that they wanted to achieve and, actually that happens to most people over and over and over again.

In fact, I just read something recently that said the average person makes the same resolution 10 times during their lifetime, whatever that resolution might be, but they never achieve it.

They make the same resolution 10 times every year at the beginning of the year and never get it done.

Why is that?

Because they allow themselves to get unfocused.

So keep your eyes on the road ahead.

Set your goals, figure out what you need to do to reach that goal and then stay focused.

And in our Massive Mindset Shift Bootcamp that's what we're going to help you to do.

We're not just going to help you to set really Big Hairy Audacious Goals, but we're going to help you to get SUPER FOCUSED so you can achieve those goals faster than you ever dreamed possible.

So, the bootcamp's starting on August 20th and I look forward to seeing you in the bootcamp.

Have a great day.

I wish you all the success you can handle.

Stay FOCUSED and have a good week ahead. 

Overcome Price Objections – “Your Price Is Too High.”

Good morning. Mike Allison here.

Just want to do a quick video about how to overcome price objections.

Now, for those of, like me, who follow Keenan, you know that he did a really good video last week on showing why price is really not a legitimate issue. 

And he used two bottles of water, a great big gallon, which cost, I believe it know, two dollars and something, and then there was a one litre bottle of Fiji water, and it was like ten times the price.

And he made the point that, the reason people will grab the Fiji water, 1) is the name - branding - they think it's better, but all it is is filtered water, and secondly, the convenience.

So people will pay a lot more just for convenience.

Now, here's another suggestion for you to overcome price objection.

If someone really likes your product, you've made your presentation, perhaps you've had two or three meetings, they tell you how much they love your product and then they object to the price in the end, what do you do?

You just say, "Mr. Customer, I know that price is definitely an important part or the purchasing decision, but tell me, what is it that you love about our service or our product?"

And then get them to list off all the things they really like about your service, your solution and your product. Because what you're doing is, as they're listing those things off to you, they're reinforcing in their own minds WHY they LOVE your product so much. 

They're actually selling themselves, and that's going to help you to completely eliminate the price objection. So, once they've listed off all the things they love about your product, service or solution, then I would just ask them...

..."well, that being the case, you said you like this, it's faster, easier to use, your people here in the office who've tried it absolutely love, why would price be an issue at all?"

And let them answer. 

So that's just one way that you can overcome price objections, get your customer, once they've brought up that objection, acknowledge it, but then get them to list off all the things they love about your product, service or solution. 

They're just reinforcing in their own mind why they love it so much, and price will not be an issue, or shouldn't be. 

And of course, if that isn't enough, you can continue to dig a little deeper, because underneath that price objection is the REAL objection and you've got to find that. 

Have a great day!

Got a great way to overcome price objections? Please share it in the comments section below.

Awesome Sales People Have These Top 5 Characteristics

My purpose in creating this top 5 characteristics of awesome sales people post is to help you be a better sales person. 

So, without wasting your time, here they are:

Modesty - definition: the quality or state of being unassuming or moderate in the estimation of one's abilities. 

Despite what many may believe - that highly successful sales people are self-centered and aggressive - personality tests conducted on sales reps reveal that 91 percent of awesome sales people had medium to high scores of modesty & humility. (source)

Conscientiousness - definition: wishing to do what's right, especially to do one's work well and thoroughly.

85 percent of awesome sales people had high levels of conscientiousness, taking their roles seriously with a deep sense of responsibility for the results they achieve.

Achievement Orientated - 84 percent of awesome sales people have a highly driven and enthusiastic about achieving goals, excelling in their roles and constantly measuring their performance against their goals.

Curiosity - although it may have killed the cat, it's a vital part of the success for awesome sales people. 82 percent of the very best sales people scored extremely high for levels of curiosity. It seems they are natural sponges for exploring and learning new stuff.

Less Outgoing - this one's hard to believe, I know. Nevertheless, awesome sales people were 30 percent less outgoing and sociable than below average sales people. How cool is that?

More Hopeful & Positive90 percent of awesome sale people were categorized as being hopeful and positive and rarely feel sad or discouraged.

Confident - awesome sales people are not afraid to fight for their cause or rankle their customers while doing so. They are willing to challenge the customer's assumptions and mistaken beliefs. 

The evidence suggests that, all other factors being equal, the personality characteristics of top performing sales people play a key role in their success and achievements. 

Marketing On LinkedIn – 7 Things You Need To Know And Do Now To Generate Leads, Engage Your Audience and Grow Your Business Using LinkedIn

Regardless of the business you’re in, from a large multi-national to a one-person coaching or consulting firm, you can achieve significant results by marketing on LinkedIn.

use linkedin for lead generation

Do you want to generate leads, build brand awareness or establish strategic partnerships?

 Whatever your goals are, LinkedIn will help you connect your brand with  approximately 550 million professionals around the world.

If you’ve been wondering how to get started with marketing on LinkedIn to generate leads, grow your brand and get connected with the right people and companies, you’ve found just WHAT and WHO you need.

Me, because I’m ready to help.

Following are seven tips you can start using immediately to engage your audience and grow your business through LinkedIn.

Tip #1: Marketing on LinkedIn - Everything begins with YOU and your personal LinkedIn profile

If you’re thinking, “I want to market my business, so what’s that got to do with my personal LinkedIn profile,?” you’re not alone.

Many have asked that question.

But remember, in the end, who are you doing business with? 

Other people, right?

We don't do business with companies. We do business with people.

People do business with people. 

This is why I don't like using the term B2B, because you're still going to be engaging with other human beings and not with a "business."

That's why it's vital to start with your LinkedIn profile.

Think of your brand as an appealing and mouth-watering meal. 

Your profile and the profiles of each of your colleagues are the various and unique ingredients making up the

recipe for that appealing and mouth-watering meal.  

What do people see when they come across your profile? 

What differentiates you from your competitors? 

First impressions can be lasting impressions. What will compel someone to silently say, “I want to work with this person,” or “I want to do business with this person,” or “I want to connect with and get to know this person,” when they see your profile?

You’ve got so many opportunities to rouse the interest of your profile viewers. 

Aim for 100 percent profile completeness. 

As time passes you can tweak your profile, adding new achievements, skills, and examples of your most outstanding work.

Tip #2. Create a compelling LinkedIn Company Page

Your LinkedIn Company Page is like the “personal” profile for your business, even if that business is just you all by your lonesome. 

What will compel someone to say to themselves, “I want to contact this company,” or “We want to get this company working for us?”

Your company page should teach prospects more about the problems you solve, the services your company offers, your employees, as well as provide opportunity for prospects to engage with relevant content. 

You’ll find more tips for creating and managing your LinkedIn Company Page below. In the meantime, start your LinkedIn marketing by creating a Company Page for your business. 

Company pages are free for everyone. 

Need help with LinkedIn?

Marketing On LinkedIn Tip #3. Clarify Your Target Market, Niche & Goals 

Your target market is WHO you help and your niche is HOW you help them. Your GOALS should be lead generation and brand awareness.   

For example:

Your company sells a simple and easy-to-use CRM APP for sales teams and you want sales representatives to try it, knowing if they do they’ll likely recommend it to their managers.

Your goal would be to raise awareness of your CRM APP among LinkedIn members having job titles like “sales representative” or “account manager,” etc.

Tip #4. Make Your Company Page Search Engine Friendly

A successful Company Page needs an audience. Following are two tips to attract an audience to your LinkedIn Company Page.

First, make your Company Page search engine friendly. Regardless of how your audience finds it, great SEO (Engine Optimization) can help your ideal prospects find your page, e.g. people searching for the exact solution, service or product you sell. 

Here are three ways you can optimize your Company Page to make it search engine friendly.

Use Keywords.

Which words or phrases would your ideal prospects use when searching for the solution, service or product you sell? Use those keywords in your company profile information so they clearly represent WHO you help and HOW you help them.  

Link to your Company Page. 

Boost your ranking in search by creating links from your website, blog and/or other marketing materials to your Company Page. 

Also, check if the LinkedIn profiles of your staff and colleagues are current. Adding your company to their work experience sections will create a link back to your Company Page.

Consistently share relevant content with your audience. Updates published on your Company Page will appear on your public page, and Google likes indexing that type of content. More frequency and more engagement by your followers equals higher search engine rankings for your Company Page.

Tip #5. Go Get More Followers

More followers of your Company Page equals an expanded reach for each update you publish. 

Therefore, it’s important to get more people to follow your Company Page, and here’s some tips for achieving that:


  • Make sure your employees are following your Company Page. They should be your best evangelizers for sharing your content within their networks. 
  • Promote, promote and promote your Company Page everywhere you can.

Send your customers and key partners an invitation to follow your Company Page as well as politely asking readers of your blog posts, newsletters and emails to follow it. 

Does your website have a “Follow” button for your LinkedIn Company Page yet? If not, here’s a link to the LinkedIn Follow Company Plugin Generator. Go get yours right now!

Need help with branding & marketing on LinkedIn?

Tip #6. Satisfy Your Audience With Engaging Content

Your target audience wants to see engaging content, so avoid being salesy, because LinkedIn users don’t enjoy that. 

Provide lots of value with each piece of content you publish. Be helpful, positive and inspiring. 

Help your audience do their jobs better, easier, faster. Answer their questions and help them solve their problems and get over, around, under or through their challenges. 

And besides creating, publishing and promoting your own content, remember to share a generous portion of insightful and engaging content produced by others. 

Fresh ideas and thoughts from leaders in your field are also of great value to your audience. Publishing this type of content on your Company Page can help you to quickly grow your ideal followers.

“Buyers are looking for ways to solve their problems and avoid pain.”

When you provide fresh ideas and perspectives to help them do those  two things they’ll be drawn to your products and services.  

Here are two things to share: 

Your viewpoints on the latest news and trends in your industry.

Products and services that will help your followers solve their problems and avoid pain. 

Tip #7. People Love Videos and Images - So Use Them

Text combined with images and video are much better at communicating a message or telling a story than text alone.

People love videos and images so use them!

I want to see you succeed on LinkedIn, because it’s a marketing and branding beast.

Put these seven tips into practice, be consistent and patient and watch your business take off.

Need to get off the LinkedIn Launch Pad? 

I’m available for a 15-minute Discovery Call to see if I can help you.